Sundanese pop music is a representation of the creativity Sundanese musicians. This music genre can not escape from Koko services Koswara (late) is more popular with the nickname of Mang Koko. He had gave birth to the birth of a pop musician to enliven the Sunda Nusantara musical universe, including the Nano S, which is composed by combining pop Sundanese gamelan kawih and Western musical instruments.
He is one of the early pioneers of pop music of Sunda, which for the present context this music fame grow dimmer as the music flows gegap gempitanya a more contemporary and younger. It's true Sundanese pop music can not be compared with Western pop music and national. However,
can not be denied also that pop music is still loved by some Sundanese Sundanese generation, my own principal. I now menggandrungi song "Hayang Marriage" because it is delicious and enjoyable listen.
Sundanese pop music is one of the cultural products produced by the dialectic musicians Sundanese Sundanese people with experience, and then packaged in aesthetic to grow back a sense of identity kesundaan. In the spirit of modernization, they are not fixated on musical instruments Sundanese only, but mengolaborasikannya with musical instruments West (diatonik) to preserve the art and culture that gave birth Sundanese pop music genres.
Historically, according to Edwin Juriens (2006), the birth of pop music artists dibidani Bandung Sundanese Kantjana tone in the 1950s. They are the pioneers of combining words Sundanese instruments of Western pop music under the leadership of Muhammad Yassin. After that, the creation baton passed Sundanese pop music Djuhari and Mang Koko. Now, with the times that happens, birth of independent young musicians who wed Sundanese tones with the tone of rock, pop, hip hop, rap, and so on.
Heritage conservation
This phenomenon is a manifestation of the participation of cultural creativity that gave each other mutual. Sundanese pop music, along with the rolling time, was sure to find the mouth of the change. However, that must be considered is the preservation of Sundanese culture through a variety of musical instruments. Through the medium of music each Ki Sunda legacy will be more resilient to counteract the efforts pendegradasian local identity.
In the pop music of Sunda, more visible identity preserved because kesyahduan and simplicity of language structure (read: poetry) is presented. However, for my young contemporaries, for example, Sundanese music collaboration is needed in order to impress not outdated, for example, a typical collaboration Sundanese musical instrument with musical instruments made of rock band kids. This should not be banned because it was important that there is a will of the young to preserve Sundanese culture to create a Sundanese-language lyrics.
I might as well jajaka and other Sundanese mojang be more animating strains of Western music, although not because they want to look kaharti "slang". Thus, the birth of the flow of pop or rock music in the belantika Sundanese musical art is the starting gate to preserve the language, identity, philosophy of life, culture and heritage products other Sundanese Ki. We should be able to use contemporary media to conservation kesundaan treasure whose existence is now increasingly pursed in an abyss, not extinction, but rather abandoned.
Popular culture
In the perspective of cultural studies, understanding pop culture, one of Sundanese popular music, is a cultural product that comes from the people, adopted from the people, and an authentic culture of the people (John Storey, Cultural Theory and Pop Culture, 2004). This can be proved by re arranger Sundanese folk songs, like "Cingcangkeuling" and "Gung-ayang Ayang", in the first year of the emergence of pop music flow Sundanese. This cultural innovation was also indicates that the pop comes from the experience Sundanese Sundanese community that brings a sense of similarity between the creator, singer, and listeners.
The song "Neng Geulis", "Bubuy Moon", "Es Lilin", "ayang Ayang-Gung", and many others are descriptions of real-life experience of the authors, singers, and pop music lovers Sundanese. Not surprisingly, despite the pop Sunda songs have aged five heads, the audience seemed to enjoy continued to drift on past experiences, composed a poem in a simple pop song.
Not believe? Let us briefly reflect on the lyrics Neng geulis / Bim akang / Neng geulis / Akang hoyong tepang / Upami teu aya pamengan. Are the lyrics are we feel the same experience when dealing with a woman who loved? The old man now, the youth had been, I think once seseredetan Kacida bungahna hate and when his love for the wife wanoja now accepted.
Lyrics of the song "Neng Geulis" is simple, but experience indicates the similarities between songwriters, singers, and listeners so that they lost in the psychological atmosphere that feels the same. When following the strains of the singer's voice, the voice was singing off-key, even scattered notes flow from his lips were close ranks neat Like scales. In the language of contemporary society, is more accurate to say Sundanese pop music has influence addictive though we can still debate.
So, nothing wrong if we have to really appreciate the genre of modern pop Sunda media to just be keeping the original art and cultural heritage Ki Sunda, either in the form of language, philosophy of life, identity, and other cultural products. This is to reduce "tidal wave" era of progress is increasingly eroded the Sundanese community in uncivilized attitude and awareness dislokalisasi
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